Collaboration marks the beginning of a new era for CUPRA and the FC Barcelona superstar.
We teamed up with presenter and streamer Ibai Llanos and FC Barcelona star Gerard Piqué for the eSports collaboration of a lifetime.
We reinforce our commitment to the fastest-growing sport in Europe.
A design born from pure CUPRA passion. Together with Wilson and Bela, we present a unique padel racket creation.
To coincide with Pride Month, CUPRA aims to raise awareness and promote LGBTI+ inclusion.
CUPRA will join forces with Primavera Sound for the long-awaited 20th edition of the festival.
CUPRA and the International Padel Federation continue partnering up to redefine the world of padel.
We are taking high-performance to the seas in our latest collaboration. The D28 Formentor by De Antonio Yachts is inspired by the iconic CUPRA Formentor itself.
After exploring the world of CUPRA and configuring their own versions of the brand’s models, the Barça players were handed the keys to their customised cars.
On February 22nd, we celebrated the beginning of a new era for our brand at the CUPRA e-Garage.
RPM is a new Sci-Fi production set in the year 2101: where rebels drive to feel adrenaline, to feel emotion.
At a recent unique CUPRA event, twenty FC Barcelona players became part of the CUPRA World by creating their ideal cars.
CUPRA is starting the new year with a message of optimism alongside a young star.
CUPRA is strengthening its digital strategy by opening “the CUPRA e-Garage in Cap Formentor”.
Sharing values of passion, determination and sportiness makes the Formentor the perfect candidate to be named official car of the sport.
CUPRA stand in solidarity alongside FC Barcelona in the fight against COVID-19.
A story about the people who create a world around performance – and invite you to it.
CUPRA is helping to bring the support of FC Barcelona’s fans back to the Camp Nou as the next few matches will be played behind closed doors.
CUPRA has added a new member to its tribe, Marc ter Stegen, one of the world’s best goalkeepers.
CUPRA and the football club form a unique alliance to promote talent and innovation.
We believe that some rules have to be challenged. That’s why we’re joining forces with Padel, the game of reinvention, so together we can expand a new vision of sportiness.
Our passion takes us from the race track to the padel court.
We’ve strategically designated some of our dealers as CUPRA Specialists. It is where you can meet the CUPRA experts trained to offer you superior assistance and discover the CUPRA Corner, a space that brings out the essence of CUPRA.
When I was 15-years-old I would visit my local record store all the time. One day this guy who worked...