CUPRA brand Universe:Partnerships & Ambassadors:CUPRA x Padel:CUPRA Formentor: official car of the WPT COM/EN

CUPRA Formentor: Official WPT Car

The CUPRA Formentor announced as the official car of the World Padel Tour.

After starting production of the CUPRA Formentor at the Martorell plant, CUPRA decided to boost the visibility of the first vehicle uniquely designed and developed for the brand. The new model became the official car of the World Padel Tour (WPT) and it started to be  displayed at all the professional padel circuit tournaments. In addition, the five CUPRA padel ambassadors were also given their own customised version of the Formentor to drive.

The designation of the CUPRA Formentor as WPT’s official car was confirmed during the tournament held in Barcelona, attended by CUPRA Director of Strategy, Business Development and Operations Antonino Labate, and WPT President, Ramón Agenjo.

Speaking about the announcement, Labate said: “The Formentor represents the essence of CUPRA, a rapidly growing young brand that strongly identifies with the success story of padel. Our presence in this sport enables us to reach an audience with whom we share passion, determination and sportiness, as well as a contemporary lifestyle. With this new model, we aim to exceed our initial goal of doubling our sales volume and reaching new international markets, and we want World Padel Tour to be a part of this expansion.”

Furthermore, WPT President, Ramón Agenjo affirmed: “It is a great pride for us to be part of this unique adventure, side by side with such a renowned brand. In CUPRA’s new project, we see many of the values and principles that inspired the World Padel Tour since its beginning, such as the passion for sport, the need to offer an outstanding quality and the will to satisfy the most demanding customers. The launch of the CUPRA Formentor, the brand’s first exclusive model, couldn’t have found a more suitable fellow traveler than the fastest growing professional competition of the century”.

CUPRA in the world of padel

The announcement came as part of an agreement between CUPRA and the World Padel Tour, from 2020 onward we would be the premium sponsor of all official WPT competitions. Padel fans can now enjoy the CUPRA Formentor during every match, as it will be showcased taking pride of place next to the centre court.

CUPRA’s presence in the world of padel can also be seen out on the court. The brand formed a unique team of ambassadors with Fernando Belasteguín, Pablo Lima, Alejandro Galán, Alejandra Salazar and Ariana Sánchez. The five ambassadors, who are among the top ten padel players in the world, all sport the CUPRA logo at tournaments on the professional circuit: “Like any member of the CUPRA Tribe, I was looking forward to driving the Formentor. I’m convinced that this model is the perfect car for my lifestyle, as it combines the roominess of an SUV with the sportiness of a coupe. I’m looking forward to driving it on the streets of Barcelona”, said Belasteguín.

At the end of last year, CUPRA strengthened its presence in the world of padel by becoming the main sponsor of the International Padel Federation (FIP). This collaboration aims to support the international expansion of the sport and its professional development.

A model with 100% CUPRA DNA

The CUPRA Formentor is the first vehicle developed specifically for the brand. It arrived at dealerships in its 310PS version and featured a wide range of up to seven powertrains, with plug-in hybrid variants also available.

The CUPRA Formentor signals the brand’s entry into the CUV segment, which is expected to double its market share in Europe over the next four years. This high-performance crossover, named after the renowned cape of the island of Mallorca, combines the brand’s own DNA with cutting-edge technology, a dazzling and captivating exterior design, a detailed customised interior and advanced, high-performance engine options.

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