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The CUPRA Brand Universe: CUPRA Cars, Design & Technology

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THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

About CUPRA

The electrified models of CUPRA: CUPRA Raval, CUPRA Tavascan and CUPRA Terramar

About Us

Sustainability Initiatives

Sustainability Initiatives

seat and cupra annual report 2023

Annual Report 2023

Upcoming launches

Discover Newsroom
The new CUPRA Tavascan in a Matte colour

Latest News on Tavascan

CUPRA unveils the new CUPRA Terramar in Hungary

Unveiling the New Electrified SUV: CUPRA Terramar

CUPRA Born VZ: A Transformative Impulse

CUPRA Born VZ: A Transformative Impulse

The new CUPRA Raval in a matte colour

CUPRA Raval

A CUPRA Formentor in Blue Petrol Matte colour driving along the motorway

More Cars news

Discover Newsroom

CUPRA Experiences

Visit the CUPRA District
The launch of Metahype in CUPRA fourth anniversary

Experience the CUPRA District

DarkRebel: From the Virtual to the Real World

DarkRebel: From the Virtual to the Real World

CUPRA City Garages

CUPRA City Garages

The CUPRA Raval in a videogame as the new collaboration CUPRA

CUPRA x Gaming

The CUPRA Raval in CUPRA Square Experience

VR: CUPRA Exponential Experience

Visit the CUPRA District

Partnerships & Ambassadors

Discover More
Juan Antonio Bayona becomes the new CUPRA brand ambassador

Bayona Joins the CUPRA Tribe

CUPRA x FC Barcelona

CUPRA x FC Barcelona

A CUPRA padel racket that represents the partnership between CUPRA and the World Padel Tour.

CUPRA x Padel

Collaborations

CUPRA x America's CUP

CUPRA Lifestyle Collaborations with music events

CUPRA x Culture

Discover More

Racing

Discover Racing
CUPRA x FIA ETCR

CUPRA x FIA ETCR

lucas di grassi standing in front of cupra electric race car

CUPRA x Lucas di Grassi

CUPRA x FIA Formula E

CUPRA x FIA Formula E

Discover Racing

CUPRA Collection

Discover CUPRA Collection
CUPRA x Marset

CUPRA x Marset

CUPRA x Gobik

CUPRA x Gobik

CUPRA Collection Online Store

CUPRA Collection Online Store

CUPRA x L.G.R

CUPRA x L.G.R

CUPRA x Wilson

CUPRA x Wilson

Discover CUPRA Collection

Latest Articles

close up of the new cupra formentor's 2024 illuminated rear light showcasing angular design and a red glow against the sunset backround.​

The New CUPRA Formentor, Leon & Leon Sportstourer

thomas-schafer-president-seat-cupra

A word from

Thomas Shcäfer

wayne-griffiths-president-seat-house-of-seat-cupra-born

A word from

Wayne Griffiths

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