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The CUPRA Brand Universe: CUPRA Cars, Design & Technology

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THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

About CUPRA

Rear view of the CUPRA Formentor with illuminated rear lights at night, set against a dramatic landscape.

About Us

Sustainability Initiatives

Sustainability Initiatives

seat and cupra annual report 2023

Annual Report 2023

The Best of CUPRA

Discover Newsroom
the new cupra terramar 2024 hybrid suv on a wet pavement by the sea, featuring sleek headlights, modern alloy wheels, and a shark-inspired front design

New CUPRA Terramar 2024

Blue CUPRA Tavascan with copper accent wheels at sunset for cupra brand universe.

Latest News on Tavascan

CUPRA Born VZ: A Transformative Impulse

CUPRA Born VZ: A Transformative Impulse

The new CUPRA Raval in a matte colour

CUPRA Raval

Close-up of a woman examining the CUPRA Tavascan's illuminated front logo at night.

More Cars news

Discover Newsroom

Partnerships & Ambassadors

Discover More
Juan Antonio Bayona becomes the new CUPRA brand ambassador

Bayona Joins the CUPRA Tribe

A CUPRA padel racket that represents the partnership between CUPRA and the World Padel Tour.

CUPRA x Padel

CUPRA and FC Barcelona partnership renewal logo and gradient background.

CUPRA x FC Barcelona

CUPRA Terramar, 37th America's Cup edition during sunset in Barcelona.

CUPRA x America's CUP

Film director J.A. Bayona and CUPRA CEO Wayne Griffiths for the dream makers initiative with CUPRA.

CUPRA x Culture

Discover More

CUPRA Experiences

Visit a Showroom
DarkRebel: From the Virtual to the Real World

DarkRebel: From the Virtual to the Real World

The CUPRA Raval in a videogame as the new collaboration CUPRA

CUPRA x Gaming

CUPRA City Garages

CUPRA City Garages

Visit a Showroom

Racing

Discover Racing
cupra leon vz tcr drifting on a race track during the imsa michelin pilot challenge

IMSA Michelin Pilot Challenge 2025

lucas di grassi standing in front of cupra electric race car

CUPRA x Lucas di Grassi

CUPRA and ABT enter Formula E 2023

ABT CUPRA x Formula E 2024

Discover Racing

CUPRA Collection

Discover CUPRA Collection
two cupra x marset dipping lights with spherical frosted glass tops and purple gradients are lit, creating a warm, ambient light. The portable lamps’ metallic copper bases both have a switch.

Marset x CUPRA

Gobik x CUPRA

Gobik x CUPRA

CUPRA Collection Online Store

CUPRA Collection Online Store

L.G.R x CUPRA

L.G.R x CUPRA

Wilson x CUPRA

Wilson x CUPRA

Discover CUPRA Collection

Latest Articles

Future Fast Forward

Government Incentives

Future Fast Forward

Electric SUV, CUPRA Tavascan car on a coastal road and a five star euro NCAP safety rating

CUPRA Tavascan Euro NCAP Rating

The cupra terramar, a compact suv design and one of the seven finalists for the car of the year 2025 event at the brussels international motor show, displayed under blue lighting.

Car of the Year 2025 Finalist

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