We’re expanding our collaboration introducing 2 new race cars to the virtual racing game.
The renaming of the Urban Rebel serves as a tribute to the historic neighbourhood in the heart of Barcelona.
CUPRA continues its journey into the gaming world with the launch of the CUPRA UrbanRebel Racing Concept in Forza Horizon 5.
We are taking high-performance to the seas in our latest collaboration. The D28 Formentor by De Antonio Yachts is inspired by the iconic CUPRA Formentor itself.
We released our electrifying vision for the following years at Terramar.
Our collaboration to document nature’s breathtaking power and fragility.
We teamed up with presenter and streamer Ibai Llanos and FC Barcelona star Gerard Piqué for the eSports collaboration of a lifetime.
We reinforce our commitment to the fastest-growing sport in Europe.
CUPRA’s expansion into a new era - a perfect match between electrification and full performance.
CUPRA and the SEAQUAL INITIATIVE team up to create the new CUPRA Born’s seats using plastic waste.
Tested in some of the harshest environments to ensure performance in all conditions.
The ultimate expression of combustion performance: a lasting tribute to “petrol-heads” everywhere.
The new CUPRA Born is living proof that performance and electrification are a perfect match.
What defines one of a kind? The limited special edition of the CUPRA Ateca.
It's a simple yet empowering message that connects people to the first model from CUPRA.
Rarely, different elements come together to form something new, something legendary.
CUPRA and the International Padel Federation continue partnering up to redefine the world of padel.
After exploring the world of CUPRA and configuring their own versions of the brand’s models, the Barça players were handed the keys to their customised cars.
On February 22nd, we celebrated the beginning of a new era for our brand at the CUPRA e-Garage.
At a recent unique CUPRA event, twenty FC Barcelona players became part of the CUPRA World by creating their ideal cars.
CUPRA is strengthening its digital strategy by opening “the CUPRA e-Garage in Cap Formentor”.
Sharing values of passion, determination and sportiness makes the Formentor the perfect candidate to be named official car of the sport.
CUPRA stand in solidarity alongside FC Barcelona in the fight against COVID-19.