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The New CUPRA Tavascan Concept: A Sensory Experience

The Colour & Trim team has gone one step further in creating a new design concept for the CUPRA Tavascan. Francesca Sangalli, Head of Colour & Trim and Concept & Strategy at CUPRA, highlights how her team used parametric techniques to create a world of tactile and visual sensations that will shape CUPRA’s future car designs.


Parametric Technology

“We took inspiration from other disciplines beyond the automotive industry, such as fashion and architecture, which already make use of parametric technology. We created a new sensory experience in the CUPRA Tavascan, which is both tactile and visual, by mapping 3D graphics on the surfaces with parametric designs that turn the interior into a lightweight structure” explains the designer.

Dynamic and Sustainable Design

Interior parts, such as the central spine and the dashboard, combine to form a unique design that adapts to the different shapes, creating a feeling of evolving movement and an embracing musculature that is consistent with the exterior design.

This new concept takes on a perspective in which authenticity is at the core, “with the parametric design we've added more value to the piece, as there is no longer a need to embellish it by covering it up. A bold and innovative approach, as well as a sustainable one, because it ensures we reduce our footprint.” says Francesca.

A Signature Shade of CUPRA: Perforations and Colour

This new concept is applied the soft surfaces of the Tavascan’s interior design, such as the seats, “by creating graphic elements with perforations that add sophistication and refinement to the parts. Together with the added value provided by our signature colour, copper, for striking details that link the interior elements together, creating a genuine showpiece” Francesca concludes.

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