Our DNA:Racing:CUPRA e-Racing COM/EN

CUPRA takes unconventional paths.

Innovation can’t exist without questioning the rules. The CUPRA Ateca and the CUPRA e-Racer are driven by a sense of curiosity and a desire to think creatively beyond what is, but what could be.

For one, the CUPRA Ateca reinvented a driving experience. Inspired by the track for the streets, it is a thrilling SUV to drive with 300 HP, 4Drive and DSG-7. And that’s not all. The CUPRA Ateca combines sportiness and elegance at once. Discreet copper detailing on its exterior, carbon fibre mirror cases and a glossy black interior to indulge in.

In contrast, the CUPRA e-Racer reinvented a racing experience. As its name implies, it is an electric competition car – the world’s first ever in the touring category. A 100% electric engine with 680 HP and up to 500 kW peak power that can be maintained for 10 seconds. An invention ahead of its time. State of the art e-technology proving that roaring doesn’t win races. Performance does.

And who better than world-renowned racing champions to test the limits? Andrea Dovizioso, holder of 11 MotoGP victories, took the wheel of the CUPRA Ateca. Jorge Lorenzo, 3-time MotoGP world champion, handled the CUPRA e-Racer. At Castellolí, just one hour away from Barcelona. A circuit with demanding corners, elevation changes and even a cross-over. Both cars reached top speed while defying the most basic rule of the racetrack. Watch the video to see what happened.

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In the end, evolution is our only imperative. It is through the unconventional path that we can highlight possibilities, challenge the status quo and propose a new definition of contemporary sportiness.