Our DNA:CUPRA Experience :CUPRA New ambassador: Ter Stegen 2020.18.2.0 COM/EN

New global ambassador.

Having become FC Barcelona’s Official Automotive and Mobility Partner last summer, CUPRA has added a new member to its tribe, Marc ter Stegen as a global ambassador of the brand - aiming to reinforce the brand’s visibility around the world. The FC Barcelona and German international is widely regarded as one of the world’s best goalkeepers, having had a successful start to his career in La Liga.

Since signing for the club in May, 2014, the Barça number 1 has won 14 titles, including a UEFA Champions League title and numerous Spanish League titles. He has also made 24 appearances for the German national team.

Demonstrating the qualities of a true modern goalkeeper; agility, quick reflexes and good on the ground, Marc ter Stegen was the obvious choice to showcase the contemporary sportiness of the CUPRA brand. Marc is inspired by the dynamic culture of Barcelona which is something in the CUPRA’s DNA.

“We are extremely happy to welcome ter Stegen to the CUPRA Tribe. While everyone is familiar with Marc’s superb performance on the pitch, we were impressed by his exceptional personality, which made us feel instantly confident that we can start great projects together. Furthermore, while 2020 is the year CUPRA is going to demonstrate its capabilities in the market with a strong product offensive, teaming up with a first-class player who inspires the world from FC Barcelona’s goal will give us more visibility in our key markets, such as Germany or Spain”, said Wayne Griffiths, CUPRA CEO.

As part of the deal, Barça’s first choice goalkeeper will be handed the keys to one of the 1,999 units of the exclusive CUPRA Ateca Limited Edition, he will enjoy its sporty sophisticated interior as he moves in and around the city.

“I’m excited to become a CUPRA global ambassador, as I truly identify with its brand values of ambition and determination and its connection to Barcelona. As I also share the brand’s high regard for fine details, exclusivity and sporty performance, I’m looking forward to actively engaging in upcoming CUPRA projects and driving its special models”, Marc said.

This February not only sees the appointment of Ter Stegen as global ambassador, but also the unveiling of new CUPRA Leon family, with versions in both hatchback and Sportstourer, as well as racing cars CUPRA Leon Competición and CUPRA e-Racer. The CUPRA Tavascan Concept, the first all-electric concept car of the brand, will also be exhibited at the event.