CUPRA & ABT enter Formula E 2023

CUPRA has spent the past four years reinventing motorsport and going out to win, developing the e-Racer – the world’s first 100% electric touring car – and recording achievements in competitions like the FIA ETCR series and Extreme E. We are a brand with racing in our DNA, and with big ambitions for sustainable racing.

ABT & CUPRA Formula E Team

With our ambition to become a fully electrified brand by 2030 – we’re ready for the next stage of our development and will join ABT to compete in the world’s leading electric racing competition, Formula E 2023. It’s a natural step for us as we strive to transform the racing world and prove that electrification and performance are a perfect match.

ABB FIA Formula E – the world’s first all-electric FIA World Championship and the only sport that has been net-zero certified since its inception – shares our racing DNA and reaches a diverse audience that shares a common attitude. It’s a group made up of technology and innovation enthusiasts that merge the physical and digital worlds. Like CUPRA, Formula E is present in the metaverse with an official blockchain racing game, and both brands reach individuals that value sustainability and are passionate about racing and performance.

"Racing is at The Core of CUPRA’s DNA’’

"At CUPRA we go out to win. It’s the right time to take the next leap forward and join the world’s greatest electric motorsport competition, and I can’t wait to see the ABT CUPRA Formula E team competing in the heart of some of the world’s most iconic cities. Formula E is a unique motorsport platform for the world’s leading automotive manufacturers to create emotions and continue to prove that electric motorsport is not boring, but rather goes hand in hand with extreme performance.” said Wayne Griffiths, CEO of CUPRA.

With team drivers Robin Frijns (Netherlands) and Nico Müller (Switzerland) signed up for 2023, the ABT CUPRA Formula E team’s participation in the “KönigKlasse” of all-electric performance racing platforms will have a huge impact on the brand thanks to the global visibility technical innovation capabilities that Formula E provides. Both ABT and CUPRA will reinforce their relationship as main partners in the team and Mahindra Racing will supply the powertrain technology.

CUPRA already partners with ABT for Extreme E, and the brands are both electric racing pioneers. ABT has seen great success in Formula E with its own team, and CUPRA began its electric motorsport journey by developing the world’s first all-electric touring car, the e-Racer. Our ongoing partnership is proof of our shared vision of reinventing the world of motorsport through electrification.

FIA ETCR World Cup Championship

Creating the e-Racer led us to join The FIA ETCR World Cup– the world’s first all-electric touring car championship – where the team claimed the Driver’s and Manufacturer’s championship double in both 2021 and 2022. In 2022, CUPRA EKS’ drivers took all top-three places in the season’s final standings. The CUPRA e-Racer was by far the fastest and most reliable car in the competition for the second year in a row. 

Participating in Extreme E – the global electric-SUV off-road competition that highlights natural environments under threat from climate change – complements the way that we are moving towards an electrified range by the end of this decade and we share the competition’s belief in the importance of highlighting the issues caused by climate change.

Back in 2018, CUPRA’s ambition was to reinvent racing. Thanks to a few believers with big dreams, the brand has continued to challenge racing performance and pioneer new formats of the sport, creating new emotions and experiences.