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Introducing CUPRA Essentials: Sustainable Clothing, Built to Last

Forward-thinking design extends across every iteration of CUPRA. This latest addition to the CUPRA Collection prioritises sustainability, technology and unconventional design. Embrace the aesthetics of innovation through a clothing selection that is interwoven with pure CUPRA DNA.

“With CUPRA Essentials we want to reflect the design and spirit of CUPRA with clothing that can be worn on a daily basis.”

– Miguel Díez, Head of CUPRA Essentials Collection.

A Futuristic Approach to Clothing Essentials

Designed to be a part of a capsule wardrobe, CUPRA Essentials is a range of apparel essentials which embody CUPRA’s understated yet unmistakeable style. Fuelled by a spirit that goes against the status quo, the clothing is produced with advanced techniques such as 3D Printing and 3D Knitting whilst being inspired by digital spaces such as the Metahype. The CUPRA Essentials Collection is imbued with the CUPRA colour palette and progressive design philosophy that is inherent in our vehicles

Style and Sustainability

CUPRA Essentials is evocative of the design and values that define our vehicles – iridescent and copper accents that are ubiquitous with CUPRA are incorporated, as well as complementary colours for a fresh iteration of the brand.

With this new collection, we encapsulate CUPRA's design language and ethos in clothing that seamlessly integrates into everyday use, with the benefits of organic and highly durable recycled materials.

The CUPRA Marketplace

CUPRA Essentials are available now at the CUPRA Marketplace, our e-commerce platform dedicated to all products within the CUPRA Collection. This platform also includes collaborations with partners such as the Barcelona-based sneaker brand Mikakus, Wilson Sporting Goods and the performance-focused cyclewear brand Gobik.

Availability and How to Explore the Collection

The new CUPRA Essentials Collection will be available for online purchase and at CUPRA City Garages starting from November.

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