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Berlinale 2025 | Official Mobility Partner

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Berlinale 2025 with CUPRA

CUPRA has announced its new role as the Principal Partner and official mobility partner of the 75th Berlin International Film Festival, starting February 2025.

The 75th Berlin International Film Festival and CUPRA for BUSINESS

As part of this collaboration, CUPRA will supply the Berlinale's official car fleet, providing zero-emission vehicles to transport the festival’s guests, filmmakers and crews to premieres and events.

Additionally, CUPRA and the Berlinale will introduce a refreshed version of The Dream Makers, an initiative designed to discover and support the next generation of filmmakers.

The Talent Hub For Emerging Cinematic Talent

This partnership aligns with Berlinale’s mission to spotlight emerging talent, engage younger audiences and support creative professionals across disciplines. The festival combines the tradition of auteur cinema with modern values like inclusion, sustainability and narratives that reflect the realities of today's audiences.

“CUPRA shares a common vision with the new era of the Berlinale: to be an instigator of creativity, especially for the next generation. From 2025, this partnership will be a great opportunity for CUPRA to continue to impulse creative talent in the world of cinema”, said Wayne Griffiths, CEO of CUPRA.

“CUPRA is an exciting international brand whose motto is ‘challenging the status quo’. This is a perfect cultural fit for the Berlinale, and we can’t wait to make an impact together with them”, commented Berlinale Director Tricia Tuttle.

The International Film Festival That Evolves with the Times

The Berlinale is a premier destination for artistic exploration and cultural exchange. As one of the world’s largest public film festivals, it draws tens of thousands of attendees annually. Spanning eleven days in February, the festival serves as a key platform for the global film industry, offering a hub for networking, showcasing talent and facilitating business opportunities for media professionals and creators.

Through this partnership, CUPRA extends its influence beyond the automotive sector, emphasising its dedication to cinema and creativity. The brand boasts renowned ambassadors such as Hollywood actor Daniel Brühl and celebrated Spanish director J.A. Bayona.

The Dream Makers

In May 2024, CUPRA launched The Dream Makers in collaboration with the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC), an innovative competition that nurtures and develops emerging cinematic talent. CUPRA is also the Automotive Partner of the Sitges Film Festival, the world’s most important cinematic event dedicated to fantasy and horror cinema.

By partnering with the Berlinale, CUPRA reinforces its role as a catalyst for innovation, creativity and sustainability in the cinematic world.

For ticket info, please visit the official festival website.