Need Drivers: CUPRA reaches one million cars produced
CUPRA has officially reached a monumental milestone: the production of its one millionth car. This landmark achievement was reached with a CUPRA Formentor, the brand’s most iconic and successful model, rolling off the line at the Martorell factory. Driven by a relentless challenger spirit and its fully-fledged portfolio, CUPRA achieved this in only seven years, unequivocally confirming its position as one of the fastest growing automotive brands in Europe.
Seven icons, one million stories
Established in 2018 as the first new brand created inside the Volkswagen Group, CUPRA was conceived as an alternative for the next generation of drivers.
Positioned between the mass and premium segments, CUPRA is an instigator of creativity and an agitator for change, always provocative and obsessively reinventing itself. Every CUPRA model is relentlessly expressive, design-led, and performance-driven. Its fully-fledged portfolio includes the CUPRA Ateca (the first car to ever feature the CUPRA badge), the CUPRA Leon (redesigned and enhanced as a standalone CUPRA model), and the CUPRA Formentor (the first car developed exclusively by the brand and the company’s best-selling vehicle to date).
The portfolio continues to challenge the status quo with the CUPRA Born (the brand's first 100% electric vehicle), the all-electric SUV coupé CUPRA Tavascan, and the sporty SUV CUPRA Terramar.
In 2026, the CUPRA Raval will join this lineup, representing a turning point by making electromobility more accessible to a new generation of drivers, without sacrificing emotion or performance.
CUPRA Formentor: The one millionth icon
The milestone vehicle is a CUPRA Formentor e-HYBRID finished in Magnetic Tech matt—a model that fully embraces CUPRA’s New design & DNA. It features the aggressive shark-nose front end, triangular CUPRA Matrix LED headlights, and the integrated and illuminated CUPRA logo in the rear light. The interior delivers a tangible higher quality feel, with newly designed elements spanning the centre console, door panels, dashboard, and upholsteries.
This one millionth unit features the new generation of plug-in hybrid powertrains, delivering a formidable 272PS (200kW). Equipped with the new 1.5 TSI engine, an electric motor, and a larger battery pack that now offers 19.7kWh (net), the car proves that electrification and performance are a perfect match.
From Barcelona to the world
After expanding its global presence in 2025 with the opening of new CUPRA City Garages in Vienna and Manchester—bringing the total to 12 global locations—CUPRA accelerates its ambition to become one of Spain’s truly global brands.
This first million is not a destination; it is the proof of concept. It is the fuel for the next million, powering a global expansion and an electric future that is already in production.