Trakatan for CUPRA.
Design makes life easier.
What is the concept behind your quality leather bags? What is your brand philosophy?
Personally, we prefer a used bag over a new one. We don't like “distressed” effects, we want the real thing. When you wear something, it tells a story about where you've been in life. Only time can add that finishing touch of style to leather goods. And we believe that ecology is about making high quality products that last over time.
At CUPRA, we believe that sophistication means high quality. Do you agree?
Luxury means high quality. High quality means time. Time to do research, to find the best materials, to design, create, test and craft details that take the product to a new level. When you respect time, the end result is a high-quality and sophisticated product. Would you try a cake that had been baked for just 10 minutes when you know the proper baking time is 20? Time is the core value of craftsmanship.
At CUPRA, we believe in sophistication and craftsmanship walking side by side. How does this combination work for you?
Our products are sophisticated because we do all our production in Italy, in our little TRAKATAN workshop in Turin. We select the finest tanned leathers and pay the utmost attention to detail in all aspects, including the packaging. All these things are an essential part of a sophisticated, high-quality product. You're right, sophistication and craftsmanship should always walk side by side.
"Let time design your bag is our strapline"
What materials do you use in your leather bags? And which ones were used in the CUPRA capsule collection bags in particular?
We make leather goods, so we are specialised in working with leather. For CUPRA, we developed the copper leather, one of the brand’s defining features. We also introduced a technical component to make the biggest bag in the capsule collection lighter.
Which details would you highlight from the CUPRA capsule collection leather bags?
Take the leather, for example. At the TRAKATAN workshop, we rub, crush and punch vegetable-tanned laminated copper leather. We don’t want leather that looks regular and monotonous, so we work with the material until we have something special and unique. And, exclusively for CUPRA, we hand-engrave the leather with lines that incorporate the unique CUPRA logo.
" When you wear something, it tells a story about where you've been in life "
If you had to guess, name three things that a CUPRA person would carry inside these bags.
TRAKATAN products become friends for life; our customers put their lives in our bags. Every life is different, just like each person is different, so our bags adapt to their owners. It's all about uniqueness. Our clients are independent in their choices, so it’s hard to come up with three things that a CUPRA person would carry inside these bags.
What kind of message do you think your products send out when people carry them?
Uniqueness, sophistication and quality. Our quality leather bag designs are unique, they don't follow trends, but have their own style. Sophistication is in the details. With time, as the bag gets used, that's when our customers really notice the quality. We make bags that are designed to last a lifetime, to improve over time and become an everlasting “friend”.
How do you think your brand and your products reflect the CUPRA spirit?
TRAKATAN is to the world of fashion what CUPRA is to the world of cars. Two growing, contemporary companies with great potential to offer high-quality products to highly demanding customers who value quality and want unique products, regardless of the brand. People with personality, who make independent choices and who are not interested in passing trends. TRAKATAN and CUPRA both share the same values: uniqueness, sophistication and quality.